Sales and Marketing · Not stated
Recruitment agency · Pavago KenyaPerformance Marketing Specialist
Employer not disclosed by Pavago
Published by employer
About this role
This plain-English summary was prepared by work.ke from the original advert. Confirm all details on the source before applying.
Role overview
A client of Pavago is seeking a Performance Marketing Specialist to manage and optimise paid media campaigns remotely, working in U.S. time zones. This role suits someone with hands-on experience in Google Ads, Meta Ads, and LinkedIn Ads who enjoys data-driven campaign management and growth.
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What you will do
- Build, launch, and manage paid media campaigns across Google Ads, Meta Ads Manager, LinkedIn Ads, YouTube Ads, display, and retargeting platforms.
- Develop campaigns focused on lead generation, conversions, remarketing, and brand awareness.
- Monitor campaign delivery and performance daily, managing multiple campaigns or accounts simultaneously.
- Continuously optimise campaigns to improve cost per click, cost per lead, cost per acquisition, click-through rate, conversion rate, and return on ad spend.
- Conduct structured testing of headlines, ad copy, creatives, audiences, calls-to-action, and landing pages.
- Implement, maintain, and troubleshoot conversion tracking using Google Analytics 4, Google Tag Manager, Meta Pixel, and other attribution systems.
- Prepare weekly performance reports highlighting campaign results, changes made, testing plans, and budget recommendations.
Requirements
- At least 3 years of hands-on experience in paid media or performance marketing.
- Strong practical skills with Google Ads, Meta Ads Manager, and LinkedIn Ads.
- Proven ability to reduce CPA and CPL, improve ROAS, increase conversion rates, and scale campaigns profitably.
- Good understanding of PPC, conversion tracking, attribution, retargeting, funnel optimisation, and audience targeting.
- Experience with Google Analytics 4, Google Tag Manager, Meta Pixel, and reporting dashboards.
- Strong analytical and problem-solving skills.
- Excellent written and verbal English communication skills.
- Ability to work independently during U.S. business hours.
- Preferred experience includes lead generation campaigns, e-commerce paid media, managing multiple accounts or large budgets, familiarity with HubSpot, Salesforce, Marketo, marketing automation platforms, and holding Google Ads or Meta advertising certifications.
Benefits
The role offers full-time remote work with high autonomy, exposure to multiple advertising platforms, and opportunities for career progression into senior marketing roles. Specific salary and benefits are not stated.
How to apply
Apply through the employer's official contact by submitting an application along with a required Spark Hire introductory video. The video should cover your paid media experience, campaign management, optimisation examples, and technical skills. The employer has not published a closing date.