Email Marketing Specialist

• Build, launch, and manage email campaigns using platforms like HubSpot, Klaviyo, Marketo, Mailchimp, and ActiveCampaign.
• Write subject lines, email copy, and calls-to-action tailored to different audience segments and lifecycle stages.
• Create and optimize responsive email templates and perform basic HTML/CSS edits.
• Segment and maintain email databases, ensuring list hygiene by removing hard bounces, inactive contacts, duplicates, and spam traps.
• Develop and optimize automated email workflows such as lead nurture sequences, onboarding, abandoned cart flows, and re-engagement campaigns.
• Monitor and improve email deliverability including sender reputation, inbox placement, bounce rates, and compliance with regulations like CAN-SPAM and GDPR.
• Conduct A/B testing on various email elements and analyse campaign performance to recommend improvements.

• At least 2 years of professional experience in email marketing.
• Hands-on experience with at least one major email service provider such as HubSpot, Klaviyo, Marketo, Mailchimp, or ActiveCampaign.
• Strong knowledge of email marketing automation, audience segmentation, lead nurturing, lifecycle campaigns, and list management.
• Experience building automated email workflows and analysing campaign performance.
• Basic knowledge of HTML/CSS for email template customization.
• Advanced skills in Excel or Google Sheets including pivot tables, VLOOKUP, reporting, and data segmentation.
• Strong copywriting and written English skills with attention to detail.
• Ability to manage multiple campaigns and deadlines simultaneously.
• Preferred experience managing large email databases (50,000+ contacts) and using deliverability tools like Litmus, GlockApps, or Postmark.
• Preferred knowledge of SPF, DKIM, DNS, sender authentication, and integrating ESPs with CRM platforms.
• Preferred experience in SaaS, e-commerce, professional services, B2B marketing, and lifecycle or behavioural marketing.

The advert does not specify salary or benefits.

Apply through the employer's official contact by submitting your application before the closing date, which has not been published. Qualified candidates will be invited to complete a one-way video interview via Spark Hire as part of the process.