Digital Marketing Specialist

• Create, manage, and improve Google Ads campaigns including search, display, and remarketing.
• Conduct keyword research and plan campaigns to enhance performance.
• Write and test ad copy to increase effectiveness.
• Manage social media accounts on Instagram, Facebook, and LinkedIn, including content scheduling and audience engagement.
• Optimize website SEO by improving metadata, on-page content, internal linking, and technical SEO.
• Track and report on campaign performance using tools like Google Analytics 4.
• Prepare reports with insights and recommendations for campaign improvements.

• At least 3 years of practical experience managing Google Ads campaigns.
• Minimum 3 years managing social media platforms.
• Proven SEO skills using tools such as SEMrush or Ahrefs.
• Strong knowledge of pay-per-click strategies and key metrics like cost per click, click-through rate, conversion tracking, cost per acquisition, and return on ad spend.
• Experience using Google Analytics 4 for marketing analysis.
• Excellent written English skills and ability to create effective copy.
• Ability to work independently in a remote setting.
• Strong analytical and problem-solving abilities.
• Preferred: experience handling multiple client accounts.
• Preferred: background in SaaS, B2B marketing, or e-commerce.
• Preferred: skills in A/B testing, conversion rate optimisation, landing page optimisation, content marketing workflows, and marketing automation tools.

This is a fully remote, full-time position offering long-term growth opportunities and clear career progression into senior marketing roles.

Apply through the employer's official contact by submitting your application. After applying, you will receive an invitation to record a short introductory video via Spark Hire, which completes your application. The employer has not published a closing date.