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Sales and Marketing · Not stated

Recruitment agency · Pavago Kenya

LinkedIn Ads Specialist

Employer not disclosed by Pavago

KenyaSenior · RemoteDeadline not published by employerChecked 15 Oct 2026
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Published by employer

About this role

This plain-English summary was prepared by work.ke from the original advert. Confirm all details on the source before applying.

Role overview

A client of Pavago is seeking a LinkedIn Ads Specialist to work remotely from Kenya, managing LinkedIn advertising campaigns for multiple B2B clients. This full-time role suits someone experienced in paid social media advertising, particularly in B2B lead generation, and able to work during U.S. Eastern Standard Time hours.

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What you will do

  • Plan and launch LinkedIn advertising campaigns across various client accounts.
  • Develop audience targeting strategies based on client goals and buyer personas.
  • Create campaign structures aimed at lead generation and brand awareness.
  • Test different ad formats, messaging, creatives, and offers to improve performance.
  • Monitor campaign performance daily and apply data-driven optimizations.
  • Prepare weekly and monthly reports analysing key metrics and recommend improvements.
  • Communicate campaign progress and results clearly to clients and internal teams.

Requirements

  • At least two years of experience running paid digital advertising campaigns.
  • Practical experience using LinkedIn Campaign Manager.
  • Ability to manage multiple client accounts at the same time.
  • Experience in B2B lead generation advertising.
  • Strong skills in audience segmentation and targeting on LinkedIn.
  • Ability to analyse campaign data and provide actionable insights.
  • Excellent skills in reporting and presenting campaign results.
  • High attention to detail and good organisational skills.
  • Fluent written and spoken English communication skills.
  • Availability to work remotely during U.S. Eastern Standard Time business hours.
  • Preferred: Experience with Google Ads, Meta Ads, or other paid platforms.
  • Preferred: Experience in agency or client-facing roles.
  • Preferred: Experience handling larger advertising budgets.
  • Preferred: A bachelor's degree in Marketing, Business, Communications, or related field.

Benefits

This is a full-time remote position with U.S. clients, offering career growth opportunities into senior paid media or performance marketing roles.

How to apply

Apply through the employer's official contact. After applying, you will receive an invitation to record a short introductory video via Spark Hire, which is part of the application process. The employer has not published a closing date.

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