Customer Service · Full-time
Direct employerCustomer Development Manager

Published by employer
About this role
This plain-English summary was prepared by work.ke from the original advert. Confirm all details on the source before applying.
Role overview
East African Breweries PLC (EABL) is hiring a Customer Development Manager based at their Nairobi headquarters. This full-time role suits experienced leaders with a background in FMCG or trade environments who want to drive customer and channel growth across East Africa.
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What you will do
- Define regional go-to-market principles and channel standards across EABL markets.
- Establish frameworks for various trade channels including On Trade, Modern Trade, and Digital.
- Own regional distributor excellence and strategic route-to-market partnerships.
- Create and manage a strategic partnerships platform to enhance market reach and execution.
- Lead development and deployment of regional revenue growth management frameworks.
- Define customer development strategies including category growth, pricing, promotions, and joint value creation.
- Set regional standards for commercial enablers like Outlet IQ and On-Shelf Availability, coordinating with Digital & Technology teams.
Requirements
- Hold a degree.
- Have at least 7 years of leadership and execution experience in a similar role within FMCG or trade environments such as hotels, bars, or restaurants.
- Understand profit and loss and budget management.
- Be able to lead, coach, and develop a team.
- Possess strong commercial and financial planning skills including channel profitability and trade investment management.
- Have a passion for luxury and Reserve brands with knowledge of competitors, distributors, and key customers.
- Demonstrate excellent relationship and networking skills across functions and levels.
- Have experience in coaching others.
- Have experience in change management, complex stakeholder management, and leadership team participation.
- Have cross-functional and multi-cultural working experience.
How to apply
Apply through the employer's official contact by submitting your application before Monday, 26 October 2026.