Sales Representative

• Develop and implement sales plans to grow market share along the South and North Coast.
• Identify and bring on board new retail and wholesale clients such as hotels, restaurants, bars, and shops.
• Maintain and strengthen relationships with current customers through regular visits.
• Achieve and surpass sales targets, key performance indicators, and revenue goals for the territory.
• Conduct product demonstrations, tastings, and promotional activities to boost demand.
• Negotiate pricing, contract terms, and agreements with customers.
• Support merchandising efforts, including stock placement and promotional displays.
• Monitor competitors and market trends and provide feedback to management.
• Prepare sales reports, forecasts, and plans for the sales territory.
• Work with logistics and warehouse teams to ensure timely product delivery and stock availability.
• Ensure compliance with company policies, licensing, and responsible supply regulations.

• Diploma or degree in Sales, Marketing, Business Administration, or a related field.
• At least 3 years of proven sales experience in the beverage industry.
• Experience managing and developing relationships with wholesalers and HORECA clients (hotels, restaurants, cafés).
• Sales experience in Kenya's coastal region, especially between Mombasa and Lamu.
• Demonstrated ability to meet or surpass sales targets and manage a sales territory effectively.
• Strong skills in negotiation, presenting products, and closing sales.
• Excellent ability to build relationships and provide customer service.
• Fluent communication skills in English and Swahili.
• Valid driver's license and willingness to travel frequently within the assigned territory.
• Proficiency in MS Office and CRM software for sales reporting and forecasting.
• Knowledge of beverage licensing and responsible supply requirements.

The role offers a monthly gross salary of Ksh 50,000 plus commission and a travel allowance. There is a three-month probation period. Working hours are six days per week with flexible scheduling.

Send your CV only through the employer's official contact, quoting the job title 'Sales Rep-Coastal Region' in the subject line. Apply before 5 November 2026. Only shortlisted candidates will be contacted.