Regional Sales Lead, Beverages - Central Region, Kenya

• Develop and implement regional sales plans to meet volume, revenue and market-share targets.
• Monitor primary and secondary sales, taking corrective actions when needed.
• Drive sales across the beverage portfolio and support new product launches.
• Oversee distributor networks, agency vans, territory coverage and sales routes to achieve at least 80% of Route-to-Market targets.
• Manage distributor relationships, stock levels, sales targets and profitability through regular reviews.
• Identify new business opportunities and expand customer and outlet coverage.
• Lead, coach and manage the regional sales team, ensuring completion of monthly training for Distributor Sales Representatives.
• Monitor competitor activities, pricing, promotions and market trends to provide actionable insights.
• Build relationships with key customers and distributors, negotiate agreements and resolve service issues.
• Prepare accurate sales forecasts, coordinate demand planning and manage inventory to minimise stock risks.
• Ensure compliance with pricing, credit, discounts and commercial policies, monitoring overdue payments and risks.
• Prepare regional sales reports and conduct performance reviews, presenting progress and action plans to management.

• Bachelor's degree in Sales, Marketing, Business Administration, Commerce or related field.
• Minimum eight years of progressive sales experience with strong beverage category experience.
• At least three years in a regional sales leadership or senior area management role within FMCG or beverages.
• Strong understanding of the Kenyan FMCG market, especially Central Kenya.
• Experience managing distributors, primary and secondary sales, and large field sales teams.
• Practical experience with Route-to-Market strategies and sales across modern trade, general trade and wholesale channels.
• Experience managing product mix, SKU performance, new product launches and trade execution.
• Skills in coaching Distributor Sales Representatives, agency teams, order bookers and frontline sales staff.
• Ability to manage key customers and commercially sensitive distributor relationships.
• Proficiency in sales and commercial management, sales planning, forecasting, distributor and channel management, trade marketing, commercial negotiations, Excel, CRM and sales automation tools.
• Strong leadership, strategic thinking, communication, negotiation, problem-solving, customer relationship management and adaptability.
• Willingness to travel and work hands-on in the market.
• Postgraduate qualifications and professional certifications in sales, marketing or commercial management are advantages.
• Training in distributor management, Route-to-Market strategy, key-account management or sales-force effectiveness is preferred.

The employer has not published a closing date.