Sales and Marketing · Not stated
Recruitment agency · Q-SourcingSocial Media Lead Executive
Employer not disclosed by agency

About this role
This plain-English summary was prepared by work.ke from the original advert. Confirm all details on the source before applying.
Role overview
A leading metal manufacturing company in Nairobi, Kenya, is hiring a Social Media Lead Executive. This role is suitable for someone with experience in digital marketing and social media management who can enhance brand presence and support sales growth.
Read full role
What you will do
- Develop and execute a monthly social media content plan aligned with marketing and sales goals.
- Manage social media platforms such as Facebook, Instagram, LinkedIn, and TikTok, ensuring consistent posting and brand representation.
- Create engaging content including photos, videos, reels, graphics, and promotional campaigns.
- Coordinate photography and video coverage of products, operations, and customer projects.
- Generate qualified leads through social media campaigns and respond promptly to customer inquiries.
- Plan and manage paid advertising campaigns, including budgeting, targeting, and optimisation.
- Support website maintenance and monitor online brand presence including customer feedback and reviews.
- Prepare regular reports on social media performance, audience engagement, enquiries, and sales conversions.
Requirements
- Diploma or Bachelor's degree in Digital Marketing, Marketing, Communications, Media Studies, or related field.
- At least 2 years of relevant experience in managing social media or digital marketing activities.
- Skills in creating content, graphic design, and editing short videos.
- Experience in sectors such as manufacturing, construction, hardware, or business-to-business marketing is preferred.
- Proficiency with Meta Business Suite, Facebook Ads Manager, TikTok, and LinkedIn platforms.
- Ability to analyse digital marketing data and produce reports.
- Strong skills in photography, videography, and content creation.
- Excellent written and verbal communication skills.
- Creativity and up-to-date knowledge of digital marketing trends.
- Good organisational, time-management, and analytical abilities.
- Commercial awareness and understanding of sales processes.
- Professionalism, initiative, and attention to detail.
How to apply
Apply through the employer's official application link as indicated in the advert. Submit your application before the closing date, which the employer has not published.