Sales and Marketing · Not stated
Recruitment agency · Pavago KenyaSEO Specialist
Employer not disclosed by Pavago
Published by employer
About this role
This plain-English summary was prepared by work.ke from the original advert. Confirm all details on the source before applying.
Role overview
A client of Pavago is seeking a full-time SEO Specialist to work remotely from Kenya during U.S. business hours. This role suits someone with experience in technical SEO, keyword research, and content optimisation who can manage SEO strategies and improve website performance.
Read full role
What you will do
- Conduct detailed keyword research using SEMrush, Ahrefs, and Google Keyword Planner to identify ranking opportunities and content gaps.
- Develop and implement SEO-driven content strategies aligned with growth objectives.
- Optimise on-page elements such as meta titles, descriptions, headings, internal links, URLs, and images, including applying schema markup where relevant.
- Perform technical SEO audits to identify and fix crawl errors, indexing problems, broken links, duplicate content, and other site health issues.
- Manage XML sitemaps, robots.txt files, and canonical tags to enhance site crawlability and performance.
- Create and execute ethical link-building strategies through guest posting, PR outreach, and partnerships, while monitoring backlink quality.
- Track SEO metrics like keyword rankings, organic traffic, and conversions using Google Analytics and Search Console, and prepare regular performance reports.
Requirements
- At least 2 years of professional SEO experience.
- Proficiency in SEMrush, Ahrefs, Screaming Frog, Google Analytics, and Google Search Console.
- Strong knowledge of technical, on-page, and off-page SEO techniques.
- Experience with keyword research and understanding of search intent.
- Familiarity with CMS platforms including WordPress, Webflow, and Shopify.
- Good analytical skills to interpret SEO data and make practical recommendations.
- Effective written and verbal communication skills in English.
How to apply
Apply through the employer's official contact by submitting your application as instructed. After applying, you will receive an invitation to record a short introductory video via Spark Hire, which completes your application. The employer has not published a closing date.