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Sales and Marketing · Not stated

Recruitment agency · Pavago Kenya

Copywriter

Employer not disclosed by Pavago

KenyaMid level · RemoteDeadline not published by employerChecked 15 Oct 2026
Illustration of a design desk with a camera, colour samples and packaging.

Published by employer

About this role

This plain-English summary was prepared by work.ke from the original advert. Confirm all details on the source before applying.

Role overview

A client of Pavago is seeking a full-time remote Copywriter based in Kenya. This role suits someone experienced in creating marketing content that drives customer actions and conversions across various industries. The work hours align with U.S. business hours.

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What you will do

  • Write and improve landing pages, sales pages, and lead generation funnels to increase conversions.
  • Create targeted messaging for different stages of the customer journey.
  • Collaborate with marketing and design teams to align copy with visual elements and campaign objectives.
  • Develop and optimise email campaigns including cold outreach, newsletters, and promotional emails.
  • Produce compelling ad copy for platforms like Meta, Google, and LinkedIn, refining it based on performance data.
  • Conduct audience and competitor research to enhance messaging strategies.
  • Analyse campaign results and support A/B testing to improve headlines, offers, and calls-to-action.

Requirements

  • At least 3 years of experience in copywriting or digital marketing focused on conversions.
  • A strong portfolio demonstrating work on landing pages, sales pages, email campaigns, funnel copy, and conversion-driven marketing content.
  • Experience writing for both B2B and B2C markets.
  • Good command of English writing and communication skills.
  • Ability to adjust writing style and brand voice to suit different industries and audiences.
  • Knowledge of marketing metrics and how to optimise campaigns based on performance data.

Benefits

The role offers a monthly salary between $1,300 and $1,600.

How to apply

Apply through the employer's official contact by submitting your resume, portfolio or writing samples, examples of landing pages or email campaigns you have created, and any measurable results such as click-through rates or conversion rates. The employer has not published a closing date.

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