Sales and Marketing · Not stated
Recruitment agency · Pavago KenyaSEO Specialist
Employer not disclosed by Pavago
KenyaSenior · RemoteDeadline not published by employerChecked 15 Oct 2026
Published by employer
About this role
This plain-English summary was prepared by work.ke from the original advert. Confirm all details on the source before applying.
Role overview
A client of Pavago is looking for a full-time SEO Specialist to work remotely from Kenya during U.S. business hours. This role suits someone with experience in technical SEO, keyword research, content optimisation, and link building who can use tools like SEMrush and Ahrefs to improve website performance.
Read full role
What you will do
- Conduct keyword research using SEMrush, Ahrefs, and Google Keyword Planner to identify ranking opportunities and content gaps.
- Develop SEO-driven content strategies aligned with growth goals.
- Optimise meta titles, descriptions, headings, internal links, URLs, images, and implement schema markup.
- Perform technical SEO audits to identify and fix crawl errors, indexing issues, broken links, duplicate content, and improve site speed and mobile performance.
- Create and manage ethical link-building strategies and monitor backlink quality.
- Track and analyse SEO performance metrics using Google Analytics and Google Search Console, preparing regular reports.
- Collaborate with content writers, developers, and marketing teams to integrate SEO best practices into website projects and content initiatives.
Requirements
- At least 2 years of professional SEO experience.
- Proficiency with SEMrush, Ahrefs, Screaming Frog, Google Analytics, and Google Search Console.
- Strong knowledge of technical, on-page, and off-page SEO, keyword research, search intent, and link building.
- Experience with CMS platforms such as WordPress, Webflow, or Shopify.
- Good analytical and problem-solving skills with the ability to translate SEO data into actionable recommendations.
- Strong written and verbal English communication skills.
- Preferred: proven success ranking competitive keywords.
- Preferred: advanced technical SEO audit experience.
- Preferred: knowledge of schema markup and structured data.
- Preferred: experience with international or multilingual SEO.
- Preferred: experience in SaaS, e-commerce, or content-driven businesses.
- Preferred: basic HTML/CSS knowledge for SEO implementation and collaboration with developers.
How to apply
Apply through the employer's official contact. After applying, you will receive an invitation to record a short introductory video via Spark Hire to complete your application. The employer has not published a closing date.