Senior Creative Strategist - Paid Social (Meta Ads)

• Create original advertising concepts and develop strong hooks and messaging.
• Direct user-generated content (UGC) and storytelling efforts including scripting and creator guidance.
• Manage Meta ad campaigns from idea through launch, optimisation, and scaling.
• Monitor and analyse campaign performance metrics such as cost per lead (CPL), cost per acquisition (CPA), return on ad spend (ROAS), click-through rate (CTR), and conversion metrics.
• Identify and scale winning creatives aggressively.
• Collaborate with designers, editors, creators, and marketing leadership to align campaigns with growth goals.
• Continuously test and iterate creative concepts based on performance data.

• At least 3 years of experience managing high-level Facebook and Instagram ad campaigns.
• Proven ability to manage monthly ad budgets starting from $10,000, preferably up to $250,000 or more.
• Experience managing multiple client accounts simultaneously.
• Strong hands-on experience in creative strategy including ad concepts, creative briefs, storytelling, UGC direction, and messaging frameworks.
• Excellent copywriting and hook-writing skills.
• Deep knowledge of Meta Ads Manager, Facebook Business Suite, pixel tracking, attribution, and conversion optimisation.
• Candidates focused solely on media buying without creative strategy experience will not be considered.

Apply through the employer's official contact with your application before the closing date. The employer has not published a closing date.