Segment and Proposition Manager

• Drive the strategy and set objectives for key customer segments in Retail Banking Business (RBB).
• Manage profit and loss KPIs and key value drivers related to segment performance, including profitability.
• Maximise customer acquisition, retention, cross-sell ratios, and revenue per customer within segments.
• Track marketing and campaign plans for customer segments.
• Ensure excellent and differentiated customer experience and service processes for segments.
• Design and develop tailored banking propositions including products, services, marketing, and distribution.
• Conduct customer behavioural analyses, market research, and develop customer journey maps, lifecycles, and personas.
• Monitor customer churn and devise strategies to reduce it.
• Implement governance, risk, compliance, and control in line with group policies.
• Collaborate with stakeholders to support proposition execution and segment deliverables.
• Monitor segment performance against key measures and report with recommendations.
• Ensure compliance with regulatory requirements and pricing frameworks.

• Bachelor's Degree in Business, Commerce or Management Studies is required.
• Further Education and Training Certificate (FETC) in Office Administration is required.
• Management experience in a multi-cultural environment is preferred.
• Good understanding of Absa Bank customer segmentation and banking products, policies, and plans.
• Ability to analyse and interpret financial and data models.
• Knowledge of the banking industry landscape and regulatory statutes including central bank guidelines and Absa Group policies.
• Good knowledge of IT and telephony systems.
• Understanding of liability and asset banking areas.

Apply on the employer's application page. The closing date for applications is Tuesday, 17 November 2026.