Senior CRM Manager - Conversion & Lifecycle

• Take full ownership of reactivation and upgrade campaigns in the Repeat Phones growth pod using CleverTap.
• Collaborate with the Digital Lending lead to learn and then manage cash loan growth campaigns independently.
• Lead multi-channel campaigns across SMS, WhatsApp, push, and in-app messaging to meet pod goals.
• Monitor funnel performance and identify drop-off points to improve conversion rates.
• Conduct structured experiments on creative content, audience targeting, incentives, and timing with clear hypotheses.
• Document successful strategies into playbooks for future use.
• Maintain high data quality and accurate campaign tracking to ensure reliable reporting to leadership.

• At least 5 years of experience in growth, performance, or lifecycle marketing, preferably in fintech, telco, or e-commerce, with direct ownership of campaigns or pods.
• Ability to analyse pod performance and make strategic decisions independently.
• Strong desire for pod leadership and managing multiple channels to accelerate career growth.
• Hands-on experience with CRM platforms such as CleverTap, Braze, or similar.
• Comfortable interpreting funnel and cohort data without assistance.
• Ability to thrive in ambiguous and changing environments.
• Strong interpersonal skills to build trust with senior leaders across multiple pods.

The role is fully remote within UTC -1 to UTC +3 time zones. Benefits include professional development programmes, coaching partnerships, family-friendly policies, flexible working arrangements, and well-being support.

The employer has not published a closing date.