Looking for remote work in Africa? Find it on workafro.com →
← All open jobs

Sales and Marketing · Full-time

Recruitment agency · Bridge Talent Group

Sales Representative - HORECA

Employer not disclosed by agency

NairobiNot stated · Not statedDeadline not stated by agencyChecked 12 Nov 2026
Illustration of a design desk with a camera, colour samples and packaging.

About this role

This plain-English summary was prepared by work.ke from the original advert. Confirm all details on the source before applying.

Role overview

A national distributor of food and beverage products is hiring a Sales Representative for the HORECA sector. The role is based in Nairobi and Kiambu Counties and suits someone experienced in FMCG and HORECA sales who can develop new business from scratch.

Read full role

What you will do

  • Develop and implement sales plans to acquire new customers in Nairobi and Kiambu Counties.
  • Identify, visit, and prospect potential customers in hotels, restaurants, schools, hospitals, and catering establishments.
  • Build and maintain a pipeline of prospective customers and convert leads into active accounts.
  • Promote the company's food and beverage products to potential customers.
  • Grow sales through customer acquisition and repeat orders.
  • Build relationships with key decision-makers such as procurement officers and hotel managers.
  • Collect market intelligence on competitors, pricing, and customer preferences.
  • Maintain accurate customer records and sales tracking reports.
  • Collaborate with the Nairobi Sales Supervisor to identify opportunities and follow up on leads.
  • Monitor sales performance against targets and suggest improvements.
  • Provide feedback on customer needs and market trends to support sales planning.

Requirements

  • Diploma or bachelor's degree in Sales, Marketing, Business Administration, or related field.
  • Proven experience in HORECA sales and FMCG field sales.
  • Experience in new business development, customer acquisition, and lead conversion.
  • An existing network or portfolio of potential HORECA customers.
  • Good knowledge of the Nairobi and Kiambu HORECA market.
  • Strong skills in prospecting, presentation, communication, and negotiation.
  • Ability to work independently and meet sales targets with minimal supervision.
  • Proficiency in Microsoft Office, especially Excel, and sales reporting tools.
  • Valid driving licence.
  • Professional appearance and strong interpersonal skills.

How to apply

Submit an updated CV through the employer's official contact. Only shortlisted candidates will be contacted. The employer has not published a closing date.

View advert & apply