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Sales and Marketing · Full-time

Recruitment agency · Career Directions Limited

Regional Sales Manager – Small Scale Business

Employer not disclosed by agency

KenyaManager · Not stated2 posts openDeadline not stated by agencyChecked 14 Nov 2026
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About this role

This plain-English summary was prepared by work.ke from the original advert. Confirm all details on the source before applying.

Role overview

An undisclosed employer is hiring two Regional Sales Managers for Small Scale Business in Kenya. The roles cover regions including Central, Coastal, North Rift, and Eastern. These positions suit experienced sales professionals with a background in agricultural inputs and team leadership.

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What you will do

  • Develop and implement regional sales strategies aligned with commercial goals.
  • Lead and manage the regional sales team, setting targets and conducting performance reviews.
  • Expand and strengthen the distribution network including agro-dealers and distributors.
  • Drive sales and market penetration for crop protection, crop nutrition, and seeds products.
  • Engage with farmers, cooperatives, and agricultural associations to promote product adoption.
  • Prepare sales forecasts, budgets, and business plans while monitoring performance.
  • Ensure compliance with credit policies, manage collections, and maintain customer relationships.

Requirements

  • Bachelor's degree in Agribusiness Management, Business Administration, Sales and Marketing or related field.
  • 7 to 10 years of relevant experience in agricultural inputs, agribusiness, or related commercial environments.
  • 3 to 5 years in a management role leading a regional or territory sales team.
  • Experience managing sales targets, budgets, forecasting, and commercial performance.
  • Proven ability to develop and manage agro-dealer and distributor networks.
  • Knowledge of crop protection products, fertilizers, crop nutrition solutions, and seeds.
  • Experience in farmer engagement, product promotion, and agricultural market development.
  • Strong skills in customer relationship management, commercial negotiations, and credit collection.
  • Proficiency in Microsoft Office, especially Excel and PowerPoint.
  • Experience with ERP, CRM, and digital sales management systems is preferred.
  • Postgraduate qualifications and professional certifications in business or sales management are advantages.

Benefits

The job offers sales commission, a company vehicle, and medical cover.

How to apply

Apply through the employer's official contact with your application before the closing date. The employer has not published a closing date.

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