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Sales and Marketing · Full-time

Recruitment agency · Brites Management Services

Alcohol Sales Representative

Employer not disclosed by agency

NYANDARUA/LAIKIPIAMid level · Not statedDeadline not stated by agencyChecked 12 Nov 2026
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About this role

This plain-English summary was prepared by work.ke from the original advert. Confirm all details on the source before applying.

Role overview

An undisclosed employer is hiring a full-time Alcohol Sales Representative to work in Nyandarua and Laikipia counties. This role suits candidates with experience in alcoholic beverage sales who are self-motivated and commercially minded.

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What you will do

  • Drive sales growth by identifying new customers and developing existing accounts to meet sales targets.
  • Visit distributors, wholesalers, bars, restaurants, liquor stores, supermarkets, and other retail outlets regularly.
  • Build and maintain strong relationships with distributors, wholesalers, retailers, and other trade customers.
  • Manage customer follow-ups, order processing, and resolve sales-related issues promptly.
  • Monitor distributor performance, stock levels, and customer demand to ensure consistent product availability.
  • Develop and implement sales plans for the assigned territory to increase market penetration.
  • Monitor competitor activities and market trends, providing feedback to management.
  • Prepare sales orders, maintain customer records, and submit sales reports and market visit updates on time.
  • Coordinate with Finance to monitor customer payments and outstanding balances.
  • Ensure compliance with company policies and Kenyan laws related to alcohol sales and marketing.
  • Maintain professionalism and effective time management while representing the company in the market.

Requirements

  • Diploma or Degree in Business Administration, Sales, Marketing, or related field.
  • At least 2 to 3 years of proven experience in sales of alcoholic beverages.
  • Valid Kenyan driving licence suitable for the vehicle used is mandatory.
  • Minimum of two years practical driving experience.
  • Proven history of meeting or surpassing sales targets.
  • Experience dealing with distributors, wholesalers, bars, liquor stores, supermarkets, and other retail trade outlets.
  • Strong skills in selling, negotiation, persuasion, and customer relationship management.
  • Good knowledge of alcohol distribution channels and retail trade dynamics.
  • Excellent skills in managing territories and planning routes.
  • Strong numerical, reporting, and analytical capabilities.

Benefits

The salary ranges from KSh 45,000 to 50,000 per month.

How to apply

Send your CV through the employer's official contact. Interviews will be conducted on a rolling basis until the position is filled. Only shortlisted candidates will be contacted. The employer has not published a closing date.

Salary disclosed: KSHS.45,000-50,000

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