Sales and Marketing · Not stated
Recruitment agency · Pavago KenyaPaid Ads Specialist
Employer not disclosed by Pavago
Published by employer
About this role
This plain-English summary was prepared by work.ke from the original advert. Confirm all details on the source before applying.
Role overview
A client of Pavago is hiring a Paid Ads Specialist to manage and improve performance marketing campaigns remotely during U.S. business hours. The role involves working with Google Ads, Meta Ads, and LinkedIn Ads and suits someone skilled in lead generation and campaign optimisation.
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What you will do
- Build, launch, and manage advertising campaigns on Google, Facebook/Instagram, and LinkedIn platforms.
- Conduct research on keywords, audiences, competitors, and targeting strategies.
- Manage campaign budgets and adjust spending based on campaign performance.
- Use various campaign types including Search, Display, Performance Max, remarketing, and paid social.
- Monitor and improve key metrics such as ROAS, CPA, CPC, CTR, conversion rates, and lead volume.
- Run structured A/B tests on ad copy, creatives, audiences, targeting, landing pages, and bidding strategies.
- Set up and monitor conversion tracking using Google Analytics (GA4) and Google Tag Manager.
- Analyse campaign performance across the acquisition funnel and prepare regular reports.
- Collaborate with design and content teams on ad creative and messaging.
- Suggest improvements to landing pages and marketing funnels.
- Align paid campaigns with overall marketing objectives.
Requirements
- Proven experience managing campaigns on Google Ads and Meta Ads platforms.
- Good knowledge of pay-per-click advertising, paid social media, conversion tracking, attribution, and remarketing techniques.
- Practical experience using Google Analytics and Google Tag Manager for tracking and analysis.
- Ability to interpret and act on metrics such as ROAS, CPA, CPC, CTR, and conversion rates.
- Experience in managing and optimising advertising budgets.
- Strong analytical skills and data-driven decision-making abilities.
- Good communication and organisational skills.
- Availability to work during U.S. business hours.
Benefits
The role is fully remote and offers high responsibility over paid acquisition with opportunities to impact leads, revenue, and growth. There are chances to manage campaigns across multiple platforms and grow within performance and growth marketing.
How to apply
Apply through the employer's official contact by submitting your application. After review, qualified candidates will receive an email invitation to complete an introductory video. Check your inbox and spam folders for this invitation. The employer has not published a closing date.