Sales and Marketing · Not stated
Recruitment agency · Pavago KenyaPaid Ads Specialist
Employer not disclosed by Pavago
Published by employer
About this role
This plain-English summary was prepared by work.ke from the original advert. Confirm all details on the source before applying.
Role overview
A client of Pavago is looking for a Paid Ads Specialist to manage and improve online marketing campaigns from Kenya. This full-time remote role requires working during U.S. business hours. It suits someone skilled in running ads on Google, Meta, and LinkedIn platforms who wants to focus on lead generation and campaign growth.
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What you will do
- Create and run advertising campaigns on Google, Facebook/Instagram, and LinkedIn.
- Research keywords, audiences, competitors, and targeting options.
- Manage and adjust campaign budgets according to performance.
- Use various campaign types such as Search, Display, Performance Max, remarketing, and paid social.
- Monitor and improve key metrics like ROAS, CPA, CPC, CTR, conversion rates, and lead numbers.
- Conduct A/B tests on ad copy, creative, audiences, landing pages, and bidding strategies.
- Set up and track conversions using Google Analytics (GA4) and Google Tag Manager.
- Analyse campaign performance and prepare regular reports.
- Collaborate with design and content teams to improve ad creative and messaging.
- Suggest improvements to landing pages and marketing funnels.
- Align paid campaigns with overall marketing goals.
Requirements
- Experience managing campaigns on Google Ads and Meta Ads.
- Good knowledge of pay-per-click advertising, paid social media, conversion tracking, attribution methods, and remarketing techniques.
- Practical experience using Google Analytics and Google Tag Manager.
- Ability to understand and improve metrics such as return on ad spend, cost per acquisition, cost per click, click-through rate, and conversion rate.
- Experience handling advertising budgets and optimising spend.
- Strong analytical skills and ability to make data-driven decisions.
- Good communication and organisational skills.
- Availability to work during U.S. business hours.
Benefits
The role is fully remote and offers high responsibility over paid acquisition campaigns. There are opportunities to impact leads, revenue, and growth while working with multiple advertising platforms in a data-driven environment that encourages testing and experimentation.
How to apply
Apply through the employer's official contact. After applying, qualified candidates will receive an email invitation to complete a short introductory video about their advertising experience and skills. Check your inbox and spam folder for this invitation. The employer has not published a closing date.