Sales and Marketing · Not stated
Recruitment agency · Pavago KenyaOutbound Marketing Specialist
Employer not disclosed by Pavago
Published by employer
About this role
This plain-English summary was prepared by work.ke from the original advert. Confirm all details on the source before applying.
Role overview
An undisclosed employer through Pavago is seeking an Outbound Marketing Specialist to work remotely during U.S. Eastern Standard Time business hours. The role involves building and managing outbound marketing systems focused on B2B lead generation and prospecting. It suits candidates experienced in LinkedIn outreach, cold emailing, and high-ticket B2B marketing who can work independently and are data-driven.
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What you will do
- Develop and execute outbound campaigns targeting high-value B2B prospects.
- Build and maintain prospect lists using tools like LinkedIn Sales Navigator, Apollo, Clay, and ZoomInfo.
- Create personalised LinkedIn outreach and follow-up messages to engage prospects.
- Write compelling copy for cold emails, LinkedIn messages, and follow-up sequences.
- Create outbound assets such as lead magnets, guides, and checklists to improve campaign results.
- Track and analyse campaign performance to optimise targeting, messaging, and follow-up strategies.
- Collaborate with sales and leadership teams to refine prospect targeting and improve lead quality.
Requirements
- At least 2 years of experience in B2B outbound marketing, lead generation, or similar roles such as SDR/BDR.
- Proven skills in LinkedIn outreach and use of prospecting tools including LinkedIn Sales Navigator, Apollo, Clay, and ZoomInfo.
- Strong outbound copywriting abilities for personalised messaging.
- Experience managing multi-channel outbound campaigns.
- Good understanding of B2B prospecting, ideal customer profile development, buyer psychology, and high-ticket sales cycles.
- Ability to analyse campaign data and optimise performance.
- Excellent written and spoken English.
- Strong organisational skills and attention to detail.
- Ability to work independently in a remote setting during U.S. EST business hours.
- Preferred experience includes working with high-ticket B2B services or agencies, outbound automation platforms like Smartlead, Instantly, Lemlist, HubSpot, CRM management, appointment setting, lead magnet creation, and experience in startups or high-growth companies.
How to apply
Apply through the employer's official contact by submitting examples of outbound campaigns, prospecting systems, LinkedIn outreach, or lead-generation strategies you have built or managed. The employer has not published a closing date.