Sales and Marketing · Not stated
Recruitment agency · Pavago KenyaOutbound Marketing Specialist
Employer not disclosed by Pavago
Published by employer
About this role
This plain-English summary was prepared by work.ke from the original advert. Confirm all details on the source before applying.
Role overview
A client of Pavago is looking for an Outbound Marketing Specialist to work remotely from Kenya during U.S. Eastern Standard Time business hours. This full-time role suits someone experienced in outbound prospecting, LinkedIn outreach, cold emailing, and B2B lead generation who can manage the entire outbound process independently.
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What you will do
- Develop and run outbound campaigns targeting high-value B2B prospects.
- Create and maintain prospect lists using tools like LinkedIn Sales Navigator, Apollo, Clay, and ZoomInfo.
- Conduct personalised LinkedIn outreach and engage with prospects.
- Write compelling cold emails, LinkedIn messages, and follow-up sequences.
- Create outbound assets such as lead magnets and guides to improve campaign results.
- Track and analyse campaign performance to optimise targeting, messaging, and follow-up.
- Collaborate with sales and leadership to refine prospect targeting and improve lead quality.
Requirements
- At least 2 years of experience in B2B outbound marketing, lead generation, SDR/BDR, or similar roles.
- Strong hands-on experience with LinkedIn outreach and prospecting tools including LinkedIn Sales Navigator, Apollo, Clay, and ZoomInfo.
- Excellent outbound copywriting skills for cold emails and LinkedIn messages.
- Ability to build and manage multi-channel outbound campaigns.
- Understanding of B2B prospecting, ideal customer profile development, buyer psychology, and high-ticket B2B sales cycles.
- Strong analytical skills to evaluate and optimise campaign performance.
- Excellent written and spoken English.
- Highly organised with attention to detail.
- Ability to work independently in a remote setting and be available during U.S. EST business hours.
- Preferred experience includes working with high-ticket B2B services or agencies, outbound automation platforms like Smartlead, Instantly, Lemlist, HubSpot, CRM management, appointment-setting, lead magnet creation, and experience in startups or high-growth companies.
How to apply
Apply through the employer's official contact by submitting examples of outbound campaigns, prospecting systems, LinkedIn outreach, or lead-generation strategies you have created or managed. The employer has not published a closing date.