Marketing Manager

• Translate brand and business strategies into actionable marketing plans and ensure their execution across consumer, trade, and digital channels.
• Lead the delivery of integrated marketing campaigns, brand activations, and promotional programs.
• Maintain consistent brand positioning, messaging, and visual identity across all markets and channels.
• Guide and oversee the marketing team to ensure alignment and high-quality execution.
• Design and implement consumer engagement strategies to increase brand awareness and loyalty.
• Manage digital marketing efforts including social media, influencer marketing, and e-commerce channels.
• Align marketing and sales teams to ensure effective market execution and support sales targets.
• Manage marketing budgets and track return on investment for marketing activities.
• Monitor market trends and competitor activity to inform marketing strategies and innovations.
• Provide leadership and development opportunities to the marketing team and collaborate with cross-functional departments and external agencies.

• Bachelor's degree in Marketing, Business Administration, Commerce, or related field from a recognised institution.
• Professional marketing certifications such as CIM, MSK programs, or digital marketing qualifications are advantageous.
• Five to seven years of experience in FMCG marketing, preferably in a fast-paced multi-brand environment.
• Proven experience in brand management and executing end-to-end marketing campaigns.
• Ability to lead integrated marketing efforts across consumer, trade, and digital platforms.
• Experience managing cross-functional teams and external agencies.
• Capability in both strategic planning and hands-on market execution.

Applicants should apply through the employer's official application link. Only shortlisted candidates will be contacted. The employer has not published a closing date.