Sales and Marketing · Not stated
Recruitment agency · Pavago KenyaInbound Marketing Manager
Employer not disclosed by Pavago

Published by employer
About this role
This plain-English summary was prepared by work.ke from the original advert. Confirm all details on the source before applying.
Role overview
An undisclosed employer is seeking an Inbound Marketing Manager to work remotely in Kenya. The role involves developing and managing LinkedIn content to generate B2B leads and build a strong inbound sales pipeline. It suits candidates with experience in inbound marketing and content-led lead generation who can work US business hours.
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What you will do
- Create and manage LinkedIn posts, carousels, hooks, and content campaigns.
- Develop content strategies to attract founders, decision-makers, and high-intent B2B buyers.
- Test and optimise content based on reach, engagement, conversations, and pipeline impact.
- Turn social media engagement into meaningful conversations and qualified sales pipeline.
- Engage with prospects through comments, direct messages, and ongoing conversations.
- Nurture inbound leads with follow-ups, educational content, and strategic messaging.
- Build and optimise inbound funnels and conversion paths to improve lead generation and conversion rates.
- Collaborate with the founder to improve lead quality, messaging, and content performance.
Requirements
- At least 2 years of experience in inbound marketing, content-led lead generation, and organic B2B growth.
- Strong experience in growing and managing LinkedIn content.
- Proven ability to generate inbound leads, booked calls, and sales pipeline through content.
- Excellent copywriting and messaging skills.
- Good understanding of B2B sales cycles and buyer psychology.
- Ability to link content performance directly to business outcomes.
- Preferred experience with personal brand growth on LinkedIn.
- Preferred experience generating inbound pipeline for B2B agencies, SaaS companies, consulting firms, or service businesses.
- Familiarity with LinkedIn analytics, CRM systems, and content performance tracking.
- Experience using AI tools like ChatGPT or Claude for ideation, research, and content optimisation.
Benefits
The role offers remote work flexibility, direct ownership of inbound pipeline generation, and the opportunity to work closely with the founder on strategy. It includes creative freedom and potential for long-term growth.
How to apply
Apply through the employer's official contact by submitting your application before the closing date, which has not been published.