Sales and Marketing · Not stated
Recruitment agency · Pavago KenyaInbound Marketer
Employer not disclosed by Pavago
Published by employer
About this role
This plain-English summary was prepared by work.ke from the original advert. Confirm all details on the source before applying.
Role overview
An undisclosed employer via Pavago is seeking a full-time Inbound Marketer to work remotely during U.S. business hours. The role involves creating and managing SEO and content marketing strategies to drive organic traffic and lead generation. It suits candidates experienced in inbound marketing, SEO content writing, and lead generation who can work independently and are interested in AI-driven search trends.
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What you will do
- Create and optimise SEO-driven content including blog posts, website and landing pages, and inbound marketing assets.
- Develop and execute inbound marketing strategies across SEO, content marketing, social media distribution, and lead generation funnels.
- Plan and produce lead magnets such as guides, checklists, and downloadable content to support conversion.
- Research target audiences, search intent, competitors, keyword opportunities, and industry trends to identify content gaps and growth opportunities.
- Monitor and analyse performance metrics using tools like Google Search Console, Google Analytics 4, SEMrush, and Ahrefs to improve content and funnel effectiveness.
- Collaborate with marketing and design teams to enhance conversion rates throughout the marketing funnel.
- Stay updated on changes in SEO, AI-assisted search, content discovery, and distribution to adapt strategies accordingly.
Requirements
- Proven experience in inbound marketing, content marketing, SEO content writing, and organic lead generation.
- Strong knowledge of SEO, search intent, keyword research, inbound marketing funnels, and content distribution.
- Ability to create high-quality, SEO-optimised, and conversion-focused content.
- Experience with Google Search Console, Google Analytics 4, SEMrush, and Ahrefs or similar SEO platforms.
- Excellent written English, copywriting, and storytelling skills.
- Ability to analyse content performance and identify optimisation opportunities.
- Understanding of how AI affects search behaviour, SEO, and content discovery.
- Portfolio demonstrating SEO content, inbound campaigns, and lead generation work.
- Ability to work remotely during U.S. business hours.
- Preferred: agency experience, experience scaling organic or inbound lead generation, creating lead magnets and nurture funnels, advanced understanding of AI-assisted SEO and content optimisation, familiarity with HubSpot, Webflow, CMS platforms, and landing page optimisation.
Benefits
The advert does not specify pay or benefits.
How to apply
Apply through the employer's official contact by submitting the required application documents before the closing date. The employer has not published a closing date.