Sales and Marketing · Not stated
Recruitment agency · Pavago KenyaInbound Marketer
Employer not disclosed by Pavago

Published by employer
About this role
This plain-English summary was prepared by work.ke from the original advert. Confirm all details on the source before applying.
Role overview
A client of Pavago is looking for a full-time Inbound Marketer to work remotely during U.S. business hours. The role is suitable for someone experienced in SEO, content marketing, and lead generation who wants to build content-driven marketing systems that generate organic traffic and qualified leads.
Read full role
What you will do
- Create and optimise SEO-driven content including blog posts, website pages, landing pages, and marketing assets.
- Develop inbound marketing strategies across SEO, content marketing, social media distribution, and lead generation funnels.
- Plan and produce lead magnets such as guides, checklists, and downloadable content.
- Write conversion-focused copy for calls-to-action, landing pages, thank-you pages, nurture sequences, and follow-up messages.
- Research target audiences, search intent, competitors, keyword opportunities, and industry trends.
- Monitor and analyse performance metrics like organic traffic, keyword rankings, engagement, conversion rates, and pipeline contribution.
- Collaborate with marketing and design teams to improve conversion rates and content distribution.
Requirements
- Proven experience in inbound marketing, content marketing, SEO content writing, and organic lead generation.
- Strong understanding of SEO, search intent, keyword research, inbound marketing funnels, and content distribution.
- Ability to create high-quality SEO-optimised and conversion-focused content.
- Experience using Google Search Console, Google Analytics 4, SEMrush, Ahrefs or similar SEO tools.
- Excellent written English, copywriting, and storytelling skills.
- Ability to analyse content performance and identify optimisation opportunities.
- Understanding of how AI affects search behaviour, SEO, and content discovery.
- Portfolio demonstrating SEO content, inbound campaigns, and lead generation work.
- Ability to work remotely during U.S. business hours.
- Preferred experience includes agency work, scaling organic or inbound lead generation, creating lead magnets and nurture funnels, advanced knowledge of AI-assisted SEO and content optimisation, and familiarity with HubSpot, Webflow, and CMS platforms.
Benefits
The advert does not specify salary or benefits.
How to apply
Apply through the employer's official contact by submitting your application before the closing date. The employer has not published a closing date.