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Sales and Marketing · Full-time

Recruitment agency · Bridge Talent Group

Head of Sales & Marketing

Employer not disclosed by agency

NairobiSenior · Not statedDeadline not stated by agencyChecked 13 Nov 2026
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About this role

This plain-English summary was prepared by work.ke from the original advert. Confirm all details on the source before applying.

Role overview

A leading credit-only microfinance institution in Nairobi is recruiting a Head of Sales & Marketing. The role involves leading strategic and operational efforts to grow revenue, acquire customers, develop the brand, and innovate products as the company transitions into a deposit-taking bank. This position suits experienced sales and marketing professionals in financial services with leadership skills.

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What you will do

  • Develop and implement annual sales and marketing strategies aligned with corporate goals and banking transition plans.
  • Increase net loan book, disbursement volumes, and fee income across various loan products.
  • Plan and prepare market launch strategies for future bank products like savings and transactional accounts.
  • Identify and open new branches, agencies, and partnerships based on market research and financial assessments.
  • Set and monitor sales targets for regions, branches, and digital channels, conducting monthly performance reviews.
  • Establish and maintain a sales governance framework ensuring growth aligns with credit quality and risk appetite.
  • Manage marketing budgets and campaigns, ensuring measurable returns and compliance with consumer protection standards.
  • Enhance customer experience by managing complaints, insights, and improving Net Promoter Scores.
  • Promote digital loan origination channels and lead product research, development, pricing, and profitability assessments.
  • Recruit, coach, and develop the sales team while fostering a culture of performance and compliance.
  • Prepare reports for the board and executive committee on sales, marketing, and market trends.

Requirements

  • Bachelor's degree in Marketing, Commerce, Business Administration, Finance, or related field.
  • Master's degree (MBA) is an advantage.
  • Professional qualification such as CIM, MSK, or equivalent with membership in a relevant professional body.
  • Minimum of 10 years' experience in sales and marketing within banking, microfinance, or financial services.
  • At least 5 years' experience in senior management roles.
  • Proven success in growing loan books or revenue and leading multi-branch or regional sales teams.
  • Knowledge of Central Bank of Kenya prudential and market conduct regulations, Data Protection Act, and consumer protection laws.
  • Strong strategic thinking, commercial awareness, and numerical and analytical skills.
  • Demonstrated leadership, coaching, and performance management abilities.
  • Experience in digital marketing, channel economics, and product development.
  • Excellent negotiation, communication, and stakeholder management skills.
  • High integrity, results-driven approach, and resilience in a dynamic environment.

How to apply

Apply through the employer's official contact with your application before the closing date. The employer has not published a closing date.

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