Sales and Marketing · Full-time
Recruitment agency · Bridge Talent GroupHead of Sales & Marketing
Employer not disclosed by agency

About this role
This plain-English summary was prepared by work.ke from the original advert. Confirm all details on the source before applying.
Role overview
A leading credit-only microfinance institution in Nairobi is recruiting a Head of Sales & Marketing. The role involves leading strategic and operational efforts to grow revenue, acquire customers, develop the brand, and innovate products as the company transitions into a deposit-taking bank. This position suits experienced sales and marketing professionals in financial services with leadership skills.
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What you will do
- Develop and implement annual sales and marketing strategies aligned with corporate goals and banking transition plans.
- Increase net loan book, disbursement volumes, and fee income across various loan products.
- Plan and prepare market launch strategies for future bank products like savings and transactional accounts.
- Identify and open new branches, agencies, and partnerships based on market research and financial assessments.
- Set and monitor sales targets for regions, branches, and digital channels, conducting monthly performance reviews.
- Establish and maintain a sales governance framework ensuring growth aligns with credit quality and risk appetite.
- Manage marketing budgets and campaigns, ensuring measurable returns and compliance with consumer protection standards.
- Enhance customer experience by managing complaints, insights, and improving Net Promoter Scores.
- Promote digital loan origination channels and lead product research, development, pricing, and profitability assessments.
- Recruit, coach, and develop the sales team while fostering a culture of performance and compliance.
- Prepare reports for the board and executive committee on sales, marketing, and market trends.
Requirements
- Bachelor's degree in Marketing, Commerce, Business Administration, Finance, or related field.
- Master's degree (MBA) is an advantage.
- Professional qualification such as CIM, MSK, or equivalent with membership in a relevant professional body.
- Minimum of 10 years' experience in sales and marketing within banking, microfinance, or financial services.
- At least 5 years' experience in senior management roles.
- Proven success in growing loan books or revenue and leading multi-branch or regional sales teams.
- Knowledge of Central Bank of Kenya prudential and market conduct regulations, Data Protection Act, and consumer protection laws.
- Strong strategic thinking, commercial awareness, and numerical and analytical skills.
- Demonstrated leadership, coaching, and performance management abilities.
- Experience in digital marketing, channel economics, and product development.
- Excellent negotiation, communication, and stakeholder management skills.
- High integrity, results-driven approach, and resilience in a dynamic environment.
How to apply
Apply through the employer's official contact with your application before the closing date. The employer has not published a closing date.