General Trade Representative - Nyanza

• Use Kisumu as the main commercial base and intelligence centre for the territory.
• Develop and maintain route plans for Kisii/Nyamira, Migori/Homa Bay, and selected Siaya opportunities.
• Maintain a route calendar balancing hub depth with development of satellite towns.
• Grow the active customer base and convert market presence into repeat orders.
• Track competitor pricing, availability, route strength, and customer movement.
• Adapt customer propositions to different trading patterns in lake-basin and highland markets.
• Own the external sales cycle from prospecting to commercial growth and deliver agreed revenue and customer outcomes.
• Build trusted relationships with owners, decision-makers, influencers, and trading partners.
• Maintain field presence and visit rhythm as required by the territory.
• Capture and report weekly market intelligence including customer and competitor information.
• Protect gross profit, pricing, payment, and credit standards while growing revenue.
• Commercialise new products and improve product range and order frequency.
• Escalate material risks and opportunities promptly and coordinate with Customer Growth/Care for follow-through.
• Maintain a qualified sales pipeline and report progress from mapping to activation and growth.

• Experience in structured market development with careful planning and consistent follow-through.
• Ability to manage a main hub alongside multiple route calendars.
• Strong relationship-building skills with patience to encourage repeat customer behaviour.
• Analytical skills to differentiate route presence from commercially productive coverage.
• Commercial focus and drive for customer growth.
• Willingness to spend significant time in the market and convert insights into action.
• Ability to build trust-based relationships with integrity and consistent delivery.
• Self-driven and accountable for revenue, relationships, and market intelligence in the assigned area.

Apply through the employer's official contact. The employer has not published a closing date.