Digital Marketing Officer

• Develop and manage content calendars for social media platforms including Instagram, Facebook, TikTok, and LinkedIn.
• Create and coordinate engaging digital content such as graphics, videos, reels, captions, and promotional materials.
• Manage customer interactions on social media, WhatsApp Business, and other digital channels by responding to inquiries and following up on leads.
• Update and manage website and e-commerce product listings including descriptions, pricing, images, and availability.
• Process and track online orders, coordinating with dispatch and logistics to ensure timely delivery.
• Plan and execute product promotions, seasonal campaigns, product launches, and other digital marketing campaigns.
• Collaborate with Sales, Retail, and Modern Trade teams to align digital promotions with sales and in-store activities.
• Monitor performance of social media, website, and online sales and prepare marketing reports.
• Track competitor activities, market trends, customer engagement, and campaign performance to find growth opportunities.
• Coordinate with designers, agencies, influencers, and marketing partners as needed.
• Ensure consistent brand messaging across all digital and promotional platforms.

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• At least 3 years of experience in marketing, digital marketing, social media management, or e-commerce.
• Experience managing social media platforms and creating digital content.
• Experience with e-commerce platforms, websites, or online sales channels is a plus.
• Experience in FMCG, food, beverage, retail, or consumer products is highly preferred.
• Familiarity with digital marketing tools such as Canva, CapCut, Meta Business Suite, and Google Analytics is an advantage.

The gross salary is KES 50,000 plus commissions.

Submit your CV through the employer's official career page. Only shortlisted candidates will be contacted. The employer has not published a closing date.