Sales and Marketing · Not stated
Recruitment agency · Pavago KenyaDigital Marketing Manager
Employer not disclosed by Pavago
Published by employer
About this role
This plain-English summary was prepared by work.ke from the original advert. Confirm all details on the source before applying.
Role overview
A company represented by Pavago is looking for a Digital Marketing Manager to lead their B2B marketing strategy remotely. This full-time role suits experienced marketers passionate about growth and performance marketing, working during U.S. Eastern Standard Time business hours.
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What you will do
- Develop and implement a comprehensive B2B marketing strategy aligned with company growth goals.
- Manage the entire marketing funnel from brand awareness to customer retention.
- Collaborate with leadership and sales teams to drive pipeline and revenue growth.
- Lead and optimise multi-channel campaigns including Google Ads, LinkedIn Ads, Meta Ads, SEO, email marketing, outbound campaigns, and partnerships.
- Manage campaign budgets to maximise return on investment.
- Build and oversee marketing dashboards and reports, presenting insights to leadership.
- Continuously test and improve acquisition channels, messaging, and conversion funnels.
Requirements
- At least 5 years experience in B2B marketing, growth marketing, or digital marketing leadership roles such as Digital Marketing Manager, Senior Marketing Manager, Growth Marketing Manager, Growth Lead, or Head of Marketing.
- Proven experience managing Google Ads, LinkedIn Ads, Meta Ads, SEO, email marketing, demand generation, and outbound marketing.
- Strong skills with HubSpot, marketing automation platforms, CRM systems, and marketing analytics and reporting tools.
- Solid understanding of B2B marketing funnels, lead generation, performance marketing, conversion optimisation, and marketing attribution.
- Preferred experience with Account-Based Marketing (ABM), marketing B2B or professional services, and familiarity with Salesforce, Marketo, and Outreach.
- Preferred experience managing agencies, freelancers, or cross-functional marketing teams.
- Preferred skills in brand positioning and storytelling.
Benefits
The role offers full remote work with significant autonomy and career progression opportunities to senior marketing leadership positions.
How to apply
Apply through the employer's official contact. After applying, you will receive an invitation to record a 3–5 minute introductory video via Spark Hire, which completes your application. The employer has not published a closing date.