Digital Marketing Executive

• Develop and implement digital marketing strategies to meet sales and revenue goals.
• Manage social media accounts including Instagram, Facebook, TikTok, LinkedIn, YouTube, and X.
• Plan and run digital advertising campaigns on platforms such as Meta Ads, Google Ads, and TikTok Ads.
• Create engaging digital content like videos, graphics, photos, blogs, and promotional materials.
• Organise content calendars and marketing campaigns targeting parents, learners, schools, and other stakeholders.
• Generate leads through targeted campaigns, audience segmentation, retargeting, and optimising conversions.
• Monitor advertising budgets to ensure cost-effective customer acquisition and good returns on spend.
• Manage influencer and content creator relationships, including coordinating and tracking performance.
• Improve website traffic and visibility using SEO, keyword research, and landing page optimisation.
• Run email and WhatsApp marketing campaigns to nurture leads and increase purchases.
• Respond to social media engagement and customer enquiries, directing sales leads to the sales team.
• Analyse campaign performance using digital analytics and advertising tools.
• Prepare regular reports on leads, conversions, customer acquisition costs, and revenue impact.
• Collaborate with the sales team to align marketing efforts with business development goals.
• Conduct market and competitor research to identify trends and new marketing opportunities.
• Maintain brand consistency across all digital platforms and marketing materials.
• Ensure safeguarding standards and consent when creating content involving learners and minors.

• Bachelor's degree or diploma in Marketing, Digital Marketing, Communications, Media, Design, Business, or related field.
• At least 4 years of proven experience in digital marketing with hands-on campaign management and content production.
• Experience managing social media platforms and developing effective digital marketing strategies.
• Strong skills in videography, photography, graphic design, and video editing.
• Proven ability to manage paid advertising campaigns, especially on Meta Ads and Google Ads.
• Ability to generate leads, drive conversions, and achieve measurable marketing outcomes.
• Proficiency in Google Analytics 4, Meta Ads Manager, Google Ads, Google Search Console, and content creation software.
• Experience in search engine optimisation (SEO), email marketing, WhatsApp marketing, and digital lead generation.
• Strong skills in analysing and reporting campaign performance, customer acquisition costs, and advertising returns.
• Excellent written and spoken communication skills in English and Kiswahili.
• A portfolio showing previous digital marketing campaigns, content creation, and measurable results.

Send your updated CV and a portfolio demonstrating your previous digital marketing campaigns, content creation, and results through the employer's official contact. Only shortlisted candidates will be contacted. The employer has not published a closing date.