Digital Marketer (Healthcare)

• Plan, execute, and improve digital marketing campaigns on platforms like Facebook, Instagram, and Google Ads to attract potential clients for home care services.
• Produce engaging and SEO-optimised content for social media, blogs, and websites to increase brand visibility and interaction.
• Manage social media accounts by responding quickly to comments and messages, maintaining a professional and empathetic brand image.
• Analyse and report on campaign results using tools such as Meta Ads Manager and CRM systems to measure lead generation and engagement.
• Enhance advertisements, copywriting, and landing pages to improve click rates and conversions.
• Work closely with internal teams to ensure marketing efforts align with company goals and maintain consistent branding.
• Research market trends and audience behaviour to identify opportunities for campaign improvement and create content schedules focusing on caregiver programs and educational materials.
• Use CRM software to track and manage leads, supporting follow-up processes and improving lead quality.
• Keep up to date with digital marketing trends, platform changes, and best practices to continually improve campaign effectiveness.

• A bachelor's degree in Marketing, Communications, Business, or a related discipline is preferred.
• Around four years' experience in digital marketing, managing social media, or creating content is required.
• Demonstrated success in managing social media campaigns and digital advertising.
• Strong understanding of social media platforms, SEO, and digital marketing tools.
• Excellent skills in writing, communication, and creativity.
• Experience using analytics platforms such as Google Analytics and Meta Business Suite to monitor campaign performance.
• Ability to work both independently and as part of a team in a fast-moving environment.

Apply through the employer's official contact. Submit your application as instructed on their platform. The employer has not published a closing date.