Operations · Full-time
Recruitment agency · Career Directions LimitedSenior Manager Subscriber Growth & Partnerships
Employer not disclosed by agency

About this role
This plain-English summary was prepared by work.ke from the original advert. Confirm all details on the source before applying.
Role overview
An undisclosed employer is seeking a Senior Manager for Subscriber Growth & Partnerships based in Nairobi, Kenya. This full-time role suits a data-driven marketing leader experienced in growing subscriber bases and managing partnerships across African markets. The position involves working closely with digital and telco partners to increase subscriber revenue and reduce churn.
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What you will do
- Own subscriber growth and revenue targets across African markets, including acquisition, conversion, ARPU, engagement, retention and churn.
- Analyse data directly in GA4, revenue dashboards and customer data to identify trends and gaps and convert these into commercial actions.
- Develop content and audience strategies focused on acquisition, conversion and retention rather than visibility alone.
- Manage telco and digital distribution partnerships, including conducting reviews, negotiations and renewals with operators such as MTN, Safaricom and Vodacom.
- Collaborate with Product, Finance, Marketing and Content teams to enhance pricing, customer journeys and commercial performance.
- Lead a small regional team with clear KPIs, targets and accountability.
- Monitor market, customer and competitor trends to identify new growth opportunities.
- Present data-driven recommendations to the CEO and senior stakeholders.
Requirements
- Bachelor's degree in Marketing, Business, Communications, Sales, Economics, Analytics or a related field.
- Proven experience in digital subscription, streaming, media, fintech, mobile or technology sectors.
- Demonstrated success in growing subscriber or user bases and generating revenue.
- Experience managing telco, digital distribution, billing or technology partnerships in African markets.
- Strong practical experience with GA4, revenue dashboards and marketing analytics.
- Good understanding of ARPU, churn, conversion, acquisition, engagement and retention metrics.
- Strong skills in content marketing and audience development.
- Experience leading regional or distributed teams.
- Excellent commercial, negotiation and stakeholder management skills.
- Strong data fluency with ability to analyse subscriber, revenue, content and marketing data independently and act on it.
How to apply
Apply through the employer's official contact. The employer has not published a closing date.