Senior CRM Manager

• Take ownership of reactivation and upgrade campaigns in the Repeat Phones growth pod using CleverTap.
• Collaborate with the Digital Lending lead to understand and then manage cash loan growth campaigns.
• Lead the Digital Lending pod independently for a defined period.
• Join the Lifecycle pod full-time in the second half of the year, reporting to the Lifecycle CRM Lead.
• Build and run multi-channel campaigns including SMS, WhatsApp, push, and in-app messaging.
• Track funnel performance and identify drop-off points to support pod leads.
• Run structured experiments with clear hypotheses and document successful strategies for future use.

• At least 5 years of experience in growth, performance, or lifecycle marketing, preferably in fintech, telco, or e-commerce, with real ownership of campaign or pod results.
• Ability to assess pod performance and make strategic decisions independently.
• Strong interest in pod leadership and managing multiple channels.
• Hands-on experience with CRM platforms such as CleverTap or Braze, and ability to analyse funnels and cohorts.
• Comfortable working with ambiguity and managing transitions across multiple pods.
• Ability to build trust quickly with senior leaders across different teams.

The role is fully remote within UTC -1 to UTC +3 time zones and offers professional development programmes, coaching partnerships, family-friendly policies, flexible working arrangements, well-being support, and career growth opportunities.

Apply through the employer's official contact. The employer has not published a closing date.