Senior Commercial Manager - Sales

• Translate commercial strategies into actionable regional plans for sustainable growth and sales quality.
• Identify market opportunities and risks using data and field insights, and adjust regional plans accordingly.
• Lead and develop Regional Managers and their teams, managing performance, promotions, and succession planning.
• Oversee recruitment plans and maintain a strong pipeline of sales representatives and cluster leaders, ensuring quality hiring and onboarding.
• Manage regional sales delivery by setting clear targets, improving sales productivity, and optimising territory coverage.
• Control regional budgets for headcount, incentives, and operations, ensuring cost-effectiveness and timely commission payments.
• Collaborate with cross-functional teams including Product, Marketing, Operations, Finance, and HR to align regional plans and improve commercial execution.
• Provide regular reports and forecasts on sales performance, recruitment, attrition, and budgets, presenting insights to senior leadership.
• Enforce compliance with policies, sales processes, and conduct codes, addressing any fraud or misconduct promptly.

• Bachelor's degree in Business, Commerce, Marketing, Economics, or related field; MBA or relevant postgraduate qualification is an advantage.
• At least 8 years of progressive sales leadership experience in sectors like FMCG, telecommunications, financial services, fintech, or similar high-volume field sales environments.
• Minimum of 5 years managing multi-region or multi-area field sales teams with proven success in meeting targets.
• Experience managing sales representative networks, including planning routes to market and designing territories.
• Demonstrated success in recruiting and retaining sales staff, maintaining hiring pipelines, improving new-hire pass rates, and reducing attrition.
• Preferred experience with asset finance, pay-as-you-go, or mobile-money-linked products.
• Strong skills in performance management, coaching, and making timely personnel decisions.
• Financial acumen with experience in budget management and commercial resource discipline.
• Proficiency in sales dashboards, forecasting, and using data to drive practical actions.
• Excellent communication and stakeholder management skills, including influencing peers and presenting to senior leaders.
• Resilience, high integrity, and a customer-first approach in sales decisions.
• Willingness to travel regularly to field locations across regions.

Apply through the employer's official contact by submitting your application. The employer has not published a closing date.