Senior Growth Marketing Manager

• Own and manage reactivation and upgrade campaigns for Repeat Phones using CleverTap.
• Collaborate with the Digital Lending lead to learn and then independently manage the Digital Lending growth pod.
• Develop and execute multi-channel marketing campaigns across SMS, WhatsApp, push, and in-app messaging.
• Monitor funnel performance and identify drop-off points to improve conversion rates.
• Conduct structured experiments on creative, audience, incentive, or timing with clear hypotheses.
• Document successful strategies into playbooks for future use.
• Maintain data quality and campaign tracking to ensure reliable reporting for leadership.

• At least 5 years of experience in growth, performance, or lifecycle marketing, preferably in fintech, telco, or e-commerce.
• Proven ability to take full ownership of campaigns or pods, not just participate.
• Strong judgement to assess pod performance and make strategic decisions.
• Interest in advancing to pod leadership roles.
• Hands-on experience with CRM platforms like CleverTap, Braze, or similar.
• Comfortable analysing funnels or cohorts independently.
• Ability to work well with ambiguity and manage multiple pods before settling into a defined role.
• Strong presence to build trust with senior leadership across different teams.

The role is fully remote with flexible working arrangements and family-friendly policies. Professional development programmes, coaching partnerships, and well-being support are provided.

Apply through the employer's official contact. The employer has not published a closing date.