Sales and Marketing · Full-time
Official sourceMarketing Assistant
NairobiEntry level · Not statedDeadline not published by employerChecked 28 Oct 2026
Published by employer
About this role
This plain-English summary was prepared by work.ke from the original advert. Confirm all details on the source before applying.
Role overview
M-KOPA is hiring a full-time Marketing Assistant in Nairobi. This role suits someone experienced in managing marketing campaigns from start to finish, who wants to work on integrated marketing channels and see their impact on sales and customers.
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What you will do
- Write campaign briefs and oversee their execution from launch to post-campaign review.
- Manage social media channels, WhatsApp, influencer campaigns, partnerships, promotions, and dealer branding.
- Conduct SMS-based customer research and quarterly retail surveys.
- Track marketing spend against sales uplift and conversion and report findings to leadership.
- Manage marketing request workflows, procurement, purchase orders, and stock of marketing materials and devices.
- Improve processes and share product knowledge within the Kenya team.
Requirements
- Proven experience leading integrated above-the-line and below-the-line marketing campaigns end to end with accountability for budget and measurable sales uplift.
- Experience directing agencies, influencer programmes, brand partnerships, and managing content and social calendars.
- Strong analytical skills to interpret performance data and customer research for decision making.
- Knowledge of marketing operations including workflows, procurement, purchase orders, and stock management in dealer-network and retail environments.
- A degree in marketing or communications is preferred but not required.
How to apply
Apply through the employer's official contact by submitting your application before the closing date. The employer has not published a closing date.