SALES OFFICER (LAND)

Business Development

Identify new markets, customer segments, and business opportunities.

• Develop relationships with property agents, SACCOs, corporates, employers, diaspora

networks and investment groups.

• Generate new sales channels and strategic partnerships.
• Conduct market research on competing property developments and pricing.
• Identify opportunities for bulk and corporate land sales.
• Develop referral networks and agent relationships.

Sales

• Prospect and qualify potential land buyers.
• Respond to leads from Facebook, Instagram, TikTok, website, WhatsApp, referrals, and
• walk-ins.
• Present available plots, locations, prices, payment plans and title documentation.
• Conduct sales calls, virtual presentations, and physical property tours.
• Organize and follow up onsite visits.
• Negotiate with customers within approved company guidelines.
• Convert qualified leads into bookings and completed sales.
• Cross-sell relevant services, including the Buy & Build offering where applicable.

Customer Relationship Management

• Maintain consistent follow-up with prospects.
• Keep accurate customer information and sales activity in the CRM.
• Follow up on deposits, documentation, and completion of transactions.
• Maintain relationships with previous customers for referrals and repeat business.
• Handle customer concerns professionally and escalate complex matters appropriately.

Reporting

• Submit daily sales activity reports.
• Prepare weekly pipeline and conversion reports.
• Track leads, calls, appointments, site visits, bookings and completed sales.
• Monitor individual sales targets and conversion rates.
• Provide management with market feedback and competitor intelligence.