GENERAL MANAGER-REAL ESTATE (LAND SALES)

Employer not disclosed by agency

RuiruManager · Not statedDeadline not stated by agencyChecked 27 Sept 2026

About this role

Develop and implement effective sales strategies to achieve and exceed monthly and annual sales targets.
Drive land sales and revenue growth through effective lead generation, conversion, and customer engagement.
Identify new business opportunities, sales channels, partnerships, and market segments.
Develop strategies to improve lead conversion and increase market share.
Monitor market trends, competitor activities, pricing, locations, and customer demand within Ruiru–Kamakis and surrounding areas.
Develop and maintain a strong sales pipeline.

Lead, motivate, coach, and manage the sales team to achieve consistent results.
Set individual and team sales targets and monitor performance against agreed KPIs.
Conduct regular sales meetings, performance reviews, and pipeline reviews.
Provide coaching and practical support to sales representatives to improve conversion rates.
Identify performance gaps and implement appropriate corrective and development measures.
Foster a disciplined, accountable, and results-oriented sales culture.

Oversee the daily operations of the real estate land sales office.
Ensure all sales activities comply with established company procedures and standards.
Manage the customer journey from initial enquiry through qualification, site visits, negotiations, booking, documentation, and completion.
Coordinate site visits and ensure prospective clients receive a professional sales experience.
Ensure accurate and timely recording of leads, client information, bookings, payments, and transactions.
Work closely with management and relevant departments to ensure smooth execution of sales and administrative processes.
Support weekend sales operations and site activities as required.

Build and maintain strong relationships with clients, investors, agents, and other relevant stakeholders.
Handle customer concerns, complaints, and escalations professionally and promptly.
Maintain high standards of customer service throughout the sales process.
Support the team in negotiations and high-value or complex client engagements.
Develop strategies for customer retention, referrals, and repeat business.

Prepare regular sales reports, forecasts, pipeline updates, and management performance reports.
Track sales performance, lead conversion, bookings, collections, and other relevant KPIs.
Analyze sales data and provide actionable recommendations to management.
Ensure the sales team maintains accurate and up-to-date records.
Monitor operational performance and recommend improvements to increase efficiency and profitability.

Read full role

Diploma or Degree in Real Estate, Sales & Marketing, Business Administration, or a related field will be an added advantage
Minimum 3 years’ experience in a competitive real estate sales environment .
Proven experience specifically in land sales is highly preferred.
Strong practical knowledge and experience selling land in Ruiru–Kamakis .
Demonstrated experience leading and managing a sales team.
Strong understanding of real estate sales processes, lead management, negotiations, and customer conversion.
Proven track record of achieving or exceeding sales targets.
Good understanding of sales performance management and reporting.

If you meet the above qualifications, skills and experience share CV on the employer’s official contact
Interviews will be carried out on a rolling basis until the position is filled.
Only the shortlisted candidates will be contacted.

Salary disclosed: KSHS.50,000-90,000