DIRECTOR OF SALES & MARKETING

Sales & Commercial Strategy

• Develop and execute the hotel’s sales and marketing strategy to achieve revenue, occupancy, and market-share targets.
• Drive corporate, MICE, conference, events, group, and leisure business to maximize hotel revenue.
• Identify new markets, business opportunities, and strategic partnerships to grow the hotel’s commercial performance.
• Monitor competitor activity, market trends, pricing, and customer demand to inform commercial decisions.

Corporate Sales & Key Accounts

• Develop and maintain strong relationships with corporate clients, institutions, NGOs, travel companies, event planners, and other key accounts.
• Lead negotiations for corporate contracts, rates, conferences, events, and group bookings.
• Develop account plans to increase revenue, retention, and business from existing clients.
• Conduct regular sales calls, client visits, presentations, and business reviews to strengthen relationships and generate new business.

Conferences, Events & MICE

• Lead business development for conferences, meetings, seminars, workshops, weddings, banquets, and other events.
• Build a strong pipeline of conference and events business and ensure effective conversion of enquiries into confirmed bookings.
• Develop strategic relationships with event planners, conference organizers, corporates, associations, and institutions.
• Work closely with Operations and Banqueting teams to ensure client requirements are effectively managed and delivered.

Team Leadership

• Lead, coach, and develop the sales and marketing team to achieve individual and departmental targets.
• Set clear KPIs and conduct regular performance reviews, sales meetings, and pipeline assessments.
• Build a proactive sales culture focused on prospecting, networking, account development, and revenue generation.
• Ensure effective collaboration between Sales, Marketing, Revenue, Reservations, and Operations.

Marketing & Brand Development

• Develop and oversee marketing campaigns that strengthen the hotel’s brand and generate measurable business opportunities.
• Drive digital marketing, social media, promotional campaigns, content, and other relevant marketing initiatives.
• Develop targeted promotions and packages for rooms, conferences, events, and other hotel revenue streams.
• Monitor marketing performance and ensure campaigns deliver strong commercial returns.

Revenue & Performance Management

• Work with senior management and revenue teams to develop revenue forecasts and commercial action plans.
• Monitor key performance indicators including revenue, occupancy, ADR, RevPAR, account production, and conversion rates.
• Maintain an accurate sales pipeline and provide regular forecasts and performance reports.
• Identify revenue gaps and implement timely strategies to improve business performance.

Business Development & Networking

• Represent the hotel at industry events, trade shows, corporate functions, and networking forums.
• Build strategic partnerships with corporates, travel agents, tour operators, event companies, and industry stakeholders.
• Identify new market segments and develop targeted strategies to increase the hotel’s customer base.
• Maintain strong industry networks and continuously pursue new business opportunities.