SALES MANAGER

Employer not disclosed by agency

ThikaManager · Not statedDeadline not stated by agencyChecked 27 Sept 2026

About this role

Develop and implement sales strategies that drive revenue, market penetration, and sustainable business growth.
Identify new market opportunities, customer segments, and channels to increase sales.
Set sales targets and develop action plans to achieve and exceed agreed objectives.

Develop and maintain strong relationships with distributors, wholesalers, retailers, and other sales channel partners.
Monitor distribution coverage, product availability, stock movement, and sales performance across assigned territories.
Identify opportunities to strengthen the distribution network and improve market reach.

Build and manage relationships with institutional buyers, strategic accounts, and high-value customers.
Negotiate commercial terms, contracts, pricing, and business agreements within approved guidelines.
Monitor key account performance and develop strategies to maximize customer retention and revenue.

Lead, supervise, and motivate the sales team to achieve individual and overall sales targets.
Set performance expectations, monitor results, and provide coaching and guidance to team members.
Conduct regular sales reviews and implement corrective measures where performance gaps arise.

Conduct market analysis to identify customer needs, competitor activities, pricing trends, and emerging opportunities.
Develop initiatives to expand product presence and increase market share.
Support product launches, promotions, trade activities, and other commercial initiatives.

Monitor sales performance, revenue, margins, collections, and customer activity against targets.
Prepare regular sales reports, forecasts, and performance updates for management.
Use sales data and market insights to make informed commercial decisions and improve sales performance.

Read full role

Degree or Diploma in Sales and Marketing, Business Administration, or a related field
Minimum 5 years of proven sales experience within FMCG, food manufacturing, agro-processing, or a closely related industry
Demonstrated experience managing distributors, retailers, wholesalers, institutional buyers, and strategic partners
Proven track record of achieving and exceeding sales targets
Experience leading and managing a sales team
Strong understanding of distribution channels, route-to-market strategies, and customer relationship management
Strong negotiation, communication, presentation, and interpersonal skills
Excellent analytical, planning, and problem-solving abilities
Ability to work under pressure and deliver results in a target-driven environment

If you meet the above qualifications, skills and experience share CV on the employer’s official contact
Interviews will be carried out on a rolling basis until the position is filled.

Only the shortlisted candidates will be contacted.

Salary disclosed: KSHS.100,000