Sales & Marketing Manager - Floriculture

• Lead year-round contract negotiations with international buyers to secure supply agreements and favourable pricing.
• Develop and adjust pricing strategies based on costs, demand, competitor intelligence, and market changes.
• Create sales forecasts with production teams to maximise profitability and reduce packhouse rejections.
• Prepare and monitor annual commercial budgets against revenue and profit targets.
• Identify and enter new export markets across Europe, Middle East, EuroAsia, Asia, and North America.
• Build and convert customer pipelines into sales and long-term contracts.
• Monitor global floriculture trends and competitor activities to maintain market position.
• Increase Fairtrade sales and premiums through strategic buyer engagement.
• Introduce new product categories such as Pack-at-Source bouquets.
• Collaborate with agronomy and production teams on rose variety evaluations and planting schedules.
• Manage key global buyer relationships ensuring trust, quality, and reliable delivery.
• Oversee sales communication from order to dispatch and integrate client feedback into operations.
• Work with Finance on credit control, collections, and claims management.
• Provide strategic sales reports and recommendations to the Director.
• Use ERP, CRM, and analytics tools to monitor sales pipelines and performance.
• Lead, coach, and mentor the sales and marketing team to meet targets and promote professional growth.
• Personally lead key negotiations and support the team in closing complex deals.
• Collaborate with farm and logistics teams to align commercial commitments with production and delivery.

• Bachelor's degree in Agribusiness, Business Administration, International Trade, Marketing, Horticulture, or related field.
• At least 7 years of progressive experience as a Sales & Marketing Manager in the cut flower or floriculture export industry.
• Proven experience in international perishables export markets with knowledge of certified industry standards such as Fairtrade, MPS, KFC, and ETI.
• Strong operational knowledge of the global flower supply chain, including Dutch auctions, supermarket programs, and cold-chain logistics.
• Understanding of rose varieties, head sizes, stem lengths (40cm to 80cm+), vaselife requirements, and packhouse procedures.
• Proficiency in Dansoft or a similar ERP system is an advantage.
• Strategic and analytical thinking skills to translate market data into business strategies and sales forecasts.
• Strong commercial acumen and contract negotiation skills.
• Ability to quickly adopt digital tools and data-driven reporting platforms.
• Agile and creative problem-solving skills to adapt commercial strategies to market changes.

Apply through the employer's official contact with your application before the closing date. The employer has not published a closing date.