Customer Service · Full-time
Direct employerRetail and Customer Insights Analyst

Published by employer
About this role
This plain-English summary was prepared by work.ke from the original advert. Confirm all details on the source before applying.
Role overview
EABL / Diageo is hiring a Retail and Customer Insights Analyst based in Nairobi, Kenya. This full-time role suits university graduates with at least three years of experience who are interested in marketing, data analysis, and consumer insights within the beverage industry.
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What you will do
- Analyze sales and customer data from sources such as Nielsen, Circana, Quantium, and retailer loyalty data to monitor market and brand performance.
- Support category strategy and customer plans by providing data-driven insights for Joint Business Planning with retail customers.
- Collaborate with stakeholders across Merchandise, Marketing, and Sales to communicate data clearly and influence strategy.
- Develop and execute strategies in partnership with commercial teams to align business plans with customer needs and growth drivers.
- Understand channel dynamics and recommend actions to capture growth opportunities.
- Lead performance reviews and use data to improve sales forecast accuracy and effectiveness.
- Work with research agencies and commercial teams to update and maintain the company's knowledge and insight resources.
Requirements
- University degree.
- At least three years of relevant experience.
- Experience with qualitative and quantitative research techniques, including shopper and retailer environment research.
- Experience in similar roles within Consumer Packaged Goods is preferred.
- Experience managing research agencies is essential.
- Some commercial experience or exposure is highly desirable.
- Strong communication skills.
- Confidence to challenge existing thinking and engage in customer-facing situations.
- Ability to create alignment within cross-functional teams.
- Ability to work effectively in a fast-paced and changing environment.
How to apply
Apply through the employer's official contact by submitting your application before Wednesday, 4 November 2026.