Sales and Marketing · Full-time
Marketing Lead
Nairobi, Nairobi, KenyaSenior · Not statedPublished 22 October 2026No longer listed as open 23 October 2026
About this role
This plain-English summary was prepared by work.ke from the original advert while it was open.
Role overview
M-KOPA is hiring a Marketing Lead for their smartphone division based in Nairobi. This role suits experienced marketers who have successfully managed integrated campaigns and want to influence marketing strategy and execution across multiple channels.
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What you will do
- Write and manage campaign briefs, ensuring brand consistency and overseeing campaign launches and reviews.
- Direct social media and WhatsApp channels, manage influencer campaigns, and deliver partnerships and retail branding.
- Conduct SMS-based customer research and quarterly retail surveys to evaluate campaign effectiveness.
- Track marketing spend against sales uplift and conversion to inform leadership decisions.
- Manage marketing operations including request workflows, procurement, purchase orders, and stock management for retail activations.
- Improve team processes and share product knowledge to support business growth.
Requirements
- Proven experience leading end-to-end integrated ATL and BTL marketing campaigns with accountability for budget and sales uplift.
- Experience managing agencies, influencer programmes, brand partnerships, and content calendars.
- Strong analytical skills to use performance data and customer research for decision-making.
- Knowledge of marketing operations including procurement and stock management in dealer-network and retail settings.
- A degree in marketing or communications is preferred but not mandatory.
- Ability to work across strategic and operational tasks effectively.