Head of Sales and Marketing

• Develop and implement sales and marketing strategies to meet business goals and profitability targets.
• Drive growth in revenue, sales volume, market share, and margins across the product portfolio.
• Manage commercial budgets, pricing, product mix, and promotional investments for maximum returns.
• Coordinate demand forecasting with other departments to ensure product availability and inventory efficiency.
• Lead national and regional sales teams to achieve targets in revenue, volume, distribution, and profitability.
• Develop and execute export sales strategies and manage international distributors and partners.
• Lead brand management and marketing campaigns to strengthen market positioning and customer loyalty.
• Implement trade marketing strategies to improve distribution, in-store visibility, and sales conversion.
• Champion digital tools like CRM and analytics to support pricing, forecasting, and sales performance.
• Lead and develop multidisciplinary teams, fostering collaboration and continuous improvement.
• Prepare and present commercial performance reports and strategic recommendations to senior management.

• Bachelor's degree in Marketing, Business Administration, Commerce, Economics or related field from a recognised university.
• At least 10 years' progressive experience in FMCG sales and marketing, including 5 years in senior management leading large teams.
• Proven success in growing revenue, market share, distribution, and profitability for consumer brands.
• Experience in non-alcoholic beverages or related FMCG sectors is preferred.
• Strong skills in distributor and key-account management, route-to-market strategy, and sales execution.
• Experience with export sales and international business development is preferred.
• Financial and commercial acumen including budgeting, pricing, margin management, and forecasting.
• Proficiency in brand management, consumer marketing, new product launches, and commercial analytics.
• Familiarity with CRM platforms, sales force automation, and digital marketing tools.
• Strong leadership, negotiation, communication, and stakeholder management skills.
• High integrity, professionalism, strategic thinking, and ability to balance strategy with execution.

Apply through the employer's official contact by submitting your application before the employer has not published a closing date.