Strategy Analyst

• Identify and monitor emerging trends, cultural conversations, and viral content on social media platforms.
• Analyse audience engagement and behaviour, especially among Gen Z and Millennials, across different platforms.
• Evaluate campaign performance using data analytics tools and create reports with actionable recommendations.
• Research consumer behaviour, market categories, competitors, and cultural shifts to develop strategic insights.
• Collaborate with creative, media, and client service teams to ensure strategies inform campaign planning and execution.
• Support continuous improvement of campaigns by using data-led decision-making to achieve measurable business outcomes.

• Bachelor's degree in Marketing, Communications, Business, Economics, Statistics, Psychology, Data Analytics, or related fields.
• Experience in strategy, research, analytics, marketing, digital, media, or related disciplines.
• Understanding of consumer behaviour, digital ecosystems, and social media dynamics.
• Skills in data analysis, reporting, consumer and market research, social listening, and trend analysis.
• Strong presentation and storytelling abilities.
• Familiarity with analytics and reporting platforms.
• Competencies including strategic thinking, curiosity, analytical skills, communication, collaboration, commercial awareness, and problem-solving.

Apply through the employer's official contact with your application. The employer has not published a closing date.