Sales and Marketing · Not stated
Official sourceAccount Lead | Integrated Media

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About this role
This plain-English summary was prepared by work.ke from the original advert. Confirm all details on the source before applying.
Role overview
WPP Scangroup is hiring an Account Lead for Integrated Media in Kenya. This senior role suits experienced professionals who can lead client media businesses and develop integrated media and communications strategies. The position involves working closely with specialist teams to deliver effective, commercially viable solutions.
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What you will do
- Lead the strategic management of assigned client media business daily.
- Build and maintain strong relationships with senior client stakeholders.
- Understand client business goals, marketing priorities, and planning processes.
- Lead planning discussions including annual, quarterly, and campaign plans, offering proactive recommendations.
- Serve as a trusted advisor by challenging briefs and recommendations to improve outcomes.
- Oversee integrated planning across communications strategy, digital, performance, search, social, programmatic, offline media, commerce, data, analytics, measurement, and investment.
- Review and evaluate specialist team recommendations, ensuring quality and strategic coherence before client presentation.
- Facilitate collaboration among specialist teams and resolve operational challenges.
- Coach and develop team members to build future account and strategic leaders.
- Support revenue retention, organic growth, and identify new business opportunities within the account.
Requirements
- Bachelor's degree in Marketing, Communications, Business, Media or related field.
- 8 to 12 years of experience in media strategy, communications planning, integrated media or account leadership.
- Proven experience managing complex client relationships and multidisciplinary teams.
- Strong knowledge of traditional and digital media with integrated planning experience.
- Understanding of performance marketing, media measurement, data and analytics.
- Experience presenting strategic recommendations to senior client stakeholders.
- Commercial awareness including account growth, scope management and resource planning.
- Preferred: experience with FMCG brands, fast-paced marketing calendars, and regional or multinational organisations.
How to apply
Apply through the employer's official contact with your application before the closing date. The employer has not published a closing date.