Sales and Marketing · Not stated
Recruitment agency · GAP Recruitment ServicesSocial Media & Communications Officer
Employer not disclosed by agency
About this role
This plain-English summary was prepared by work.ke from the original advert. Confirm all details on the source before applying.
Role overview
A well-established training institution in Kenya is seeking a Social Media & Communications Officer based in Nairobi with travel to branches. This role suits someone experienced in managing social media accounts and institutional communications, who can handle both content creation and formal communications with partners and the press.
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What you will do
- Plan and create content for Instagram, TikTok, Facebook, LinkedIn and YouTube, including shooting and editing short videos at branches.
- Grow social media channels by testing formats, analysing data, and focusing on successful strategies.
- Manage comments and direct messages, respond to or direct enquiries from prospective students and candidates, and record all leads accurately.
- Share stories of candidates' successes, such as placements and exam achievements.
- Write announcements, newsletters, partner updates and website content.
- Assist with employer and institutional communication abroad alongside the Managing Director.
- Provide monthly reports on social media reach, engagement and enquiries generated.
Requirements
- Proven experience growing and managing an Instagram or TikTok account with over 25,000 followers, with details on the account and growth strategies used.
- Strong written English skills.
- Ability to produce and edit short-form videos using tools like CapCut or equivalent.
- Good photography skills.
- Sound judgment in handling public complaints and sensitive candidate information.
- Educational background in Mass Media, Communication, Journalism, Fine Art or related fields.
- Experience with content scheduling and social media management tools such as Meta Business Suite, Buffer or Hootsuite.
- Ability to interpret social media analytics and produce clear monthly reports with recommendations.
- Good organisation and time management skills to maintain a content calendar and manage daily community interactions.
- Creativity and initiative to identify trends, suggest new formats, and manage ideas from concept to publication.
- Willingness to travel to branches and work outside normal hours for events or campaigns when needed.
- Preferred: proficiency in German.
- Preferred: experience in education, recruitment or migration.
- Preferred: experience with paid social media advertising (Meta Ads).
Benefits
The employer offers a competitive salary based on experience, relevant language training, and the opportunity to influence the public voice of a growing institution operating across multiple countries.
How to apply
Send your CV through the employer's official application page by 27th October 2026.