Sales and Marketing · Not stated
Recruitment agency · GAP Recruitment ServicesMarketing Manager
Employer not disclosed by agency
About this role
This plain-English summary was prepared by work.ke from the original advert. Confirm all details on the source before applying.
Role overview
A well-established training institution in Nairobi is looking for a Marketing Manager to lead its marketing efforts. This senior role involves managing teams and strategies to increase student enrolment and candidate placement. It suits experienced marketing professionals with a background in education or recruitment marketing.
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What you will do
- Develop the marketing strategy and annual plan for courses, examinations, translation services, and international placement programmes.
- Lead and manage teams in social media, graphic design, and recruitment outreach.
- Run and optimise paid online campaigns on platforms like Meta, TikTok, and Google while managing the marketing budget.
- Coordinate outreach to institutions and professional networks in collaboration with the recruitment team.
- Establish and monitor a lead pipeline from enquiry to enrolment or placement, tracking cost per lead and conversion rates.
- Maintain consistent branding and messaging across all branches and channels.
- Provide monthly performance reports to the Managing Director against targets.
Requirements
- At least 4 years of experience in a marketing management role with team leadership.
- Proven success managing online campaigns with demonstrable budgets, targets, and results.
- Experience in marketing within education or recruitment sectors.
- Ability to work with data using ad managers, analytics tools, and CRM systems.
- Skilled in marketing analytics and reporting using Google Analytics and platform dashboards to show return on investment.
- Knowledge of SEO, email marketing, and landing page optimisation to increase and convert enquiries.
- Strong leadership skills to set targets, coach team members, and ensure accountability.
- Good judgement and decision-making in budget management and prioritising tasks across multiple branches.
- Excellent communication and presentation skills for reporting to senior leadership.
- Willingness to travel to branches and work independently to meet deadlines.
- Preferred: Additional language skills relevant to international operations.
- Preferred: Experience with international or migration-related programmes.
Benefits
The role offers a competitive senior salary between KES 100,000 and 120,000, relevant language training, and the chance to lead marketing for a growing institution operating in two countries.
How to apply
Send your CV through the employer's official application page by 27 October 2026.