Marketing and Communications Lead

• Develop and implement marketing and communications strategies for Riana Group and its brands across Kenya and other countries.
• Manage all aspects of event planning and execution, including speaker and vendor coordination.
• Lead and mentor the marketing team, setting priorities and ensuring consistent results.
• Coordinate SEO and social media teams to create a unified communications approach, stepping in to execute tasks when necessary.
• Oversee brand messaging and positioning to maintain consistency while respecting each brand's identity.
• Manage content creation for digital channels and client materials.
• Collaborate with sales and business unit leaders to align marketing efforts with commercial objectives.
• Track and report on marketing and event performance across regions.
• Manage relationships with external vendors, agencies, speakers, and media partners.
• Control the marketing budget and report on return on investment for campaigns and events.

• At least 3 to 4 years experience leading a marketing team.
• Strong written and verbal communication skills.
• Ability to manage multiple projects, teams, and stakeholders at once.
• Experience in developing marketing strategies and executing them with measurable results.
• Willingness to work hands-on and lead by example when needed.
• Comfortable working across multiple markets or regions.
• Preferred: Experience marketing multiple brands or business units under one parent company.
• Preferred: Knowledge of technology, security, or customer experience sectors.
• Preferred: Experience marketing to healthcare, finance, education, hospitality, or real estate clients.
• Preferred: Experience managing budgets.

Apply through the employer's official contact with your application. The employer has not published a closing date.