Group Traditional Media Lead

• Develop and oversee traditional media communication strategies across 14 markets, covering TV, radio, print, and out-of-home channels.
• Align media plans with product launches, regional campaigns, and customer acquisition objectives.
• Collaborate with internal teams and media agencies to create integrated cross-channel campaigns.
• Create and implement an annual media buying strategy, managing media purchases with agencies and vendors to maximise return on investment.
• Negotiate media rates, placements, sponsorships, and added value opportunities across various channels and markets.
• Secure pan-African media deals with vendors such as DSTV and Canal+ for events like sports and music, ensuring value buys across markets.
• Monitor budgets, pacing, and delivery of media plans to ensure alignment with marketing priorities and timelines.
• Use data analytics and attribution models to assess campaign effectiveness and provide regular reports on media key performance indicators.
• Recommend campaign optimisations based on data insights and work with agencies to recruit media measurement partners for post-buy analysis.
• Manage multi-million dollar traditional media budgets with accountability for cost efficiency and performance.
• Collaborate closely with Brand, Digital, Product, and OpCo Brand and Marketing teams to ensure consistent messaging and timing across all media and customer touchpoints.
• Coordinate with legal, procurement, and finance departments as needed.

• Bachelor's degree in Marketing, Advertising, Communications, or a related field; MBA is preferred.
• At least 8 years of experience in traditional media planning and buying, preferably within telecom, technology, or high-volume consumer services sectors.
• Extensive knowledge of the offline media landscape, including trends, tools, and vendors.
• Proven success in executing brand and direct response campaigns that achieve measurable outcomes.
• Strong analytical skills with experience in tracking media performance.
• Excellent negotiation, communication, and leadership skills.
• Experience managing external media and creative agencies.

Apply through the employer's official contact by submitting the requested application documents before the closing date on Wednesday, 4 November 2026.